The new go-to-market mandate

THE NEW GO-TO-MARKET MANDATE has been heralded as a primer on how modern brands must navigate changing consumer behaviors and evolving technologies to break through.

As a proven brand builder and expert mentor to early-stage and legacy CEOs, Catherine was asked to helm THE BOARD’s Brand Book. Stepping into the role of Editor-In-Chief, she curated, collaborated and created this Special Edition print and digital magazine.