The new go-to-market mandate

The New Go-to-Market Mandate calls for brands to boldly embrace their unique “why” with authenticity, transparency and power.

As a thought leader who has built successful brands at every scale, Catherine was asked to take the helm of THE BOARD’s Brand Book as Editor-In-Chief, curating, collaborating and creating this Special Edition. It has become a runaway hit, distributed both as a print and digital magazine, heralded as a primer on how modern brands must navigate in a world of changing consumer behaviors and evolving technologies in order to break through.