Catherine Sadler
CEO/Executive Creative Director
Catherine Sadler has been called a Brand Guru and Change Agent by Women’s Wear Daily, featured in such leading publications as Forbes, WSJ, NYT, Adage, and the Drum. She is renowned for her breakthrough media and lifestyle collaborations and award-winning innovative campaigns that drive disruption, action and sales. She is an advisor to both start-ups and multi-billion dollar legacy brands. She has guest lectured at NYU’s Stern Graduate School of Business and Essec in Paris.
She has been the Executive Director/Fashion Chair of Fashion Digital NY & London and was the prestigious Clio Image Awards’ first-ever juror for Integrated Marketing and Partnerships. She is a Member of the Board of GIRLS INC. of LOS ANGELES, and chairs the Brand Committee. There, she has created the brand identity, site and major fundraising signature events, leading to the expansion of programs and ability to touch over 1000 under-resourced girls in 2024. She is also a Founding Member of THE BOARD, a collective of renown C level brand builders across Fashion, Wellness, Beauty, CPG and Tech. Additionally, she mentors through New York Fashion Tech Lab and The Marketing Academy.
First and foremost, Catherine is an innovator and brand builder. The branding and creative force behind such iconic global fashion and lifestyle brands as Conran’s, Coach, Ann Taylor, and Banana Republic, as well as consultant to numerous others (including Donna Karan, Tiffany’s, and Montblanc).
She has launched brands that are now multi-billion businesses, acquired and successfully nurtured now thriving ones, and navigated mature brands through digital evolution (from Coach positioning the brand for global growth and IPO, to Gap Inc’s Banana Republic as Global CMO, where she led a global 98 person multi-disciplinary team).
Known for her equal measure of left brain/right brain, Catherine is a one-woman powerhouse, with a deep-rooted passion for building relevancy and sustainability through equal parts strategy and creativity.
BEN SEGAL
Creative Director
Ben Segal is the ultimate CD, big thinker and scrappy art director, calm, inspirational leader and exacting solo designer, agency guy, brand guy, no drama guy.
Ben got his start at Laird + Partners, where he was focused on all aspects of the Donna Karan brands, from advertising for DKNY, to packaging for DKNY Jeans, to marketing for Donna Karan fragrances.
From there, he became a creative director at AR New York, where he art directed campaigns for a wide range of clients including Elie Tahari, Jones New York, Burberry Blue Label and more. It was here that he created the branding and launch campaign for Black Fleece, the Thom Browne capsule collection for Brooks Brothers.
After that, he became the in-house Creative Director for Banana Republic for nearly a decade, where he first worked with Catherine, prior to joining her at Sadler + Brand. They have now worked together for over 15 years.
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