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THE UNCONVENTIONAL WORLD OF MODCLOTH

From a new logo, to a fresh approach to styling, casting, typography and product storytelling, we created an engaging DNA reflective of the brand’s sensibility and indie customer: fierce, smart, bold and full of self-expressive style.

 
 
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BRINGING IT TO LIFE

All aspects of the brand worked together through product storytelling in monthly catalogs, email campaigns, the site experience, social and digital media. Every customer touchpoint was unified through the new brand look and feel.

 
 
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PACKAGING

ModCloth’s vintage-meets-modern aesthetic and quirky personality is reflected in packaging through color and proprietary patterning.

 
 
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