CHAMPIONING SELF-EXPRESSION AND INCLUSIVITY

ModCloth, known for quirky, vintage-made-modern apparel faced low brand awareness yet was planning ambitious retail growth. It needed to boldly proclaim its platform and seriously lift above its weight. “Say It Louder” spoke right to the heart of the brand and its community, spotlighting fiercely independent and spirited female icons - all challenging norms and disrupting stereotypes by authentically embracing their uniqueness and personal truths. The results: increased brand engagement and first ever wholesale distribution in Nordstrom and Asos. 

 
 
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BRINGING IT TO LIFE

The “Say it Louder” campaign launched across all ModCloth channels including video, a new magalog, social storytelling and digital media. The campaign kicked off with Lizzo and her stereotype-bending message of self-love and inclusion and culminated with Awkwafina, as she starred in Oceans 8 and Crazy Rich Asians plus hosted SNL, ultimately becoming the first Asian-American woman to win an Oscar.

 
 
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