THE ART OF TRAVEL

Iconic American luggage brand had dominated the premium travel space throughout its history. With changing consumer values and a growing ecommerce platform, it was time to pivot. The development of an aspirational platform and customer-centric narrative was suddenly critical. After an intensive brand audit, a new platform was born - one that encompassed its technological superiority, while elevating heart and soul: the art of travel, enabling a life well-lived.

BRINGING IT TO LIFE

After developing the new brand pyramid and comprehensive style guide, Sadler + Brand created a far-reaching communications and content strategy - dedicated to establishing heightened humanity, imagery, voice and aesthetics across every touchpoint.

The brand has gone on to achieve its highest volume in its history.