THE ART OF TRAVEL

Briggs & Riley, the legacy American luggage brand, dominated the premium travel space for years. With changing consumer values and a growing ecommerce platform, it was time to pivot. The development of an aspirational platform and customer-centric narrative was critical. After an intensive brand audit, a new platform was born and with it, a new campaign featuring Marisa Tomei, a global traveler who personifies the new positioning: The Art of Travel - a life well-lived.

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BRINGING IT TO LIFE

After developing the new brand pyramid and comprehensive style guide, Sadler + Brand created a far-reaching communications and content strategy dedicated to establishing heightened humanity, imagery, and voice across every touchpoint.

The brand has gone on to achieve its highest volume to date.