CO SQUARED

The Walmart Omni DTC division brought on Sadler + Brand to help incubate premium, design-focused, digitally-native, vertically integrated, consumer products brands. One was a white label beauty concept centered on model Coco Rocha. We worked with her to develop the naming, logo, packaging and visual look and feel – a total brand vision designed to appeal to a new customer demographic.

BANANA REPUBLIC

At Banana Republic, we worked collaboratively with the design and merchandising teams on the branding of new product launches across all categories of the business. Our favorite programs were fragrances, home and personal care.

RETAIL PRIVATE LABEL

For the past five years Sadler + Brand has been the branding agency of record for one of the largest value players in retail. Our brief: create a comprehensive private label program that spans the entire store: apparel (womenswear, juniors, menswear, athleisure, kids, and baby), cosmetics, home (interior decor, outdoor, kitchen, bath and bedding), pet, toys, and holiday.

Today this ongoing program features over 60 proprietary labels.

ALLSWELL

We were thrilled to incubate Walmart’s first omni D2C brand - Allswell. We partnered on naming, designed the logo, on-product branding, packaging as well as the launch campaign – ultimately bringing the brand to life across all marketing touchpoints.

MODCLOTH

ModCloth, known for quirky, vintage-inspired apparel, engaged us to evolve their brand look and feel as a part of a larger effort to broaden their customer base. Every touchpoint was developed to work in harmony to create a truly branded world. From a newly designed logo, to a fresh approach to photography and product storytelling, to core brand elements like labels, packaging and signage. Fun fact: the logo contains a hidden mushroom – a nod to the original ModCloth mushroom symbol their diehard customers know and love.