CO SQUARED

The Walmart new brands division brought Sadler + Brand on to develop a white label beauty concept centered on model Coco Rocha. We worked with her to develop the naming, logo, packaging and visual look and feel – a total brand vision designed to appeal to a new customer demographic.

BANANA REPUBLIC

At Banana Republic, we worked collaboratively with the design and merchandising teams on the branding of new product launches across all categories of the business. Our favorite programs were fragrances, home and personal care.

ALLSWELL

Working with the Walmart new brands division on their mattress and bedding startup Allswell, we developed the naming, logo, on-product branding, packaging as well as the launch campaign – ultimately bringing the brand to life across all marketing touchpoints.

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MODCLOTH

ModCloth, known for quirky, vintage-inspired apparel, engaged us to evolve their brand look and feel as a part of a larger effort to broaden their customer base. Every touchpoint was developed to work in harmony to create a truly branded world. From a newly designed logo, to a fresh approach to photography and product storytelling, to core brand elements like labels, packaging and signage. Fun fact: the logo contains a hidden mushroom – a nod to the original ModCloth mushroom symbol their diehard customers know and love.