REINVIGORATING AN ICONIC GLOBAL BRAND

Faced with inconsistent global brand positioning and image at a time of expansive global growth, Sadler leveraged internal and external resources to create the global “True” campaign. This multi-faceted launch refocused the brand on its true DNA and core inclusive values, deepening its relevancy for a new generation. It also hi-jacked the most viewed show of the year - the Academy Awards - through a YouTube red carpet take-over and live tweet war room, driving unprecedented press coverage and increasing new and existing customer engagement at record levels.